Gaisano Capital began its journey in the Philippine retail industry with a clear vision: to make quality products accessible and affordable to Filipino families. Established in 1977 by Edmund S. Gaisano Sr., the company started as a modest supermarket in Cebu City. With a strong focus on customer service, value-driven pricing, and operational excellence, that single store laid the foundation for what would become one of the most recognized retail brands in the country.

Over the decades, Gaisano Capital has steadily expanded its footprint across Luzon, Visayas, and Mindanao. From community malls to full-scale department stores and supermarkets, each location reflects the company’s commitment to serving the evolving needs of the communities it touches. Strategic growth, combined with a people-first philosophy, has allowed the business to thrive while staying true to its roots.

Today, Gaisano Capital stands as a trusted name in retail—serving generations of customers with integrity, care, and consistency. As we continue to modernize and grow, we remain anchored in the values that shaped our beginnings: accessibility, service, and a deep respect for the communities we serve.